Compared to the mere fact of production in China, trucks trailer are also a cultural carrier for users in other countries. This is due to the longer history of cars and cars, and more importantly, these countries have more broad regulations to support the formation and evolution of the truck culture, even for one. For a niche brand, its user base can quickly build up a good communication atmosphere.

One weekend earlier, Finnish truck manufacturer SISU invited customers from southern Finland to a special auto show. The reason is that the sponsor SISU provides only a venue for the exhibition, and all the trucks on display are carried by the customers themselves, so the activity is more like a party of the offline car friends compared to the traditional car show.

The main reason for the use of this unique form of auto show is to provide the card friends with a mutual communication and understanding of the industry platform, and for SISU company, in this case, it can also better listen to the car owners' car experience, and solve the problem of vehicle existence in real time.

The exhibition, located in Haimen Nana, south of Finland, is known as the world's most challenging car road. Although it was in the hottest time, more than 10 thousand truck drivers came to participate in the largest truck event in Finland.

In the eyes of SISU, their card friends are a very proud, confident group of people, regardless of age and gender. And these users have chosen the driver because they really love the truck. After all, the wages of the truck drivers in Finland are not high, but different from some countries, there is no direct connection between the income and the social status.

The Finns have more emphasis on the concept of "taxpayers" for the topic "contributing to the country", and tax is the most important and direct source of capital in a country, whether for capitalist or socialist countries. And the truck driver and the other practitioners are the taxpayers, all in their own field to do their own contribution to the society, should be equal treatment and respect.

Similar to other European Truck brands, SISU trucks have always been known as high-end routes and added to the product the features that are tailored to the users. SISU users are not lack of a number of large transport convoys, of course, most of the owner of the individual car, and in the fierce competition in the industry is still able to unite in a big environment, in order to make money for themselves while taking care of their peers.

No two cars at this show are the same, which is to say that the SISU customized features. After the user's order, SISU will send a professional truck designer and engineering team to make a field survey according to the customer's working environment and transportation task. Finally, the design plan of the vehicle is finalized. The delivery cycle of each car is about 10 weeks.